Simple is an online bank that provides checking, savings, and budgeting tools to help you make the best financial life you can for yourself.
As a core brand team member and sole developer, I had my hands on nearly every digital project the team did. From an entirely new website, growth and social campaigns, product releases, and the smaller details and interactions across the site.
Quick turnarounds and compliance submissions meant working efficiently was a must. I created a design library to keep workflows smooth and consistent with our existing branding.
Along with the brand library, I created a documentation section that provided information about logo usage, typography, photography and most widely used, the color reference
The color reference provides branding and product colors used across marketing, product design, and engineering for quickly grabbing color values with a mouse click to copy.