Aspiration Brand
- Visual Design
- Responsive Web Design
A refreshed brand identity for Aspiration and presenting the product and mission with an all new website.
Challenge
Rebranding and redesigning Aspiration presence to align more with the mission and products as well as bringing the brand to a more contemporary place and present the climate angle of the Aspiration products.
Approach
A refreshed logo, color palette, imagery, and writing, we laid out a site structure to clearly highlight what makes the product unique among its peers and the positive impact it offers by providing a means to combat climate change every day.
Solution
A fully redesigned, mobile-first responsive website, clearly feature product benefits, the company mission to fight climate change. Built with a headless CMS for easily maintainable content management.
