Aspiration Web Redesigned marketing website with a new identity
Role
- Visual Designer
Deliverables
- Low fidelity wireframes
- High fideltiy mockups
- Interaction design
- Design system components
- Testing & Optimization
Overview
After a company rebrand, we set out to overhaul and redesign the consumer facing web experience with the goal to better present the brand, communicate the products, their benefits, and the company mission and programs to tackle climate change for a better future.
With a new identity and color palette in hand, I began laying out the structure of a new Aspiration.com. Building on the core areas to communnicate to users and potential customers. The environmental focus of the company and the benefits of spending with an Aspiration account, insights into climate impact, and the partners making it possible.
