Simple Finance Building a new web experience for a rebranded identity
Role
- Design Engineer
Deliverables
- Site architecture
- Frontend development
- High fidelity mockups
- Documentation
- Continued optimization
Overview
Our goal was to rebrand Simple and refresh all physical and digital aspects of the company. We modernized the many elements from logos, photography and illustration, to writing, across all areas. I built an all new website optimized for our responsive design, testing and optimization, fast deployments, and developed all the brand and technical documentation for cross-team collaboration.
Working with the brand team, I built a new website that better displayed Simple's human powered element setting it apart from big banks. Building modularly enabled team members to easily compose pages and enabled a more collaborative environment. I also extended design across Customer Support documents, the company blog, and created brand documentation for both internal and external teams.
