Simple Finance
The original fintech disruptor that paved the way for all that would follow. A product focused on better and simpler personal finances, with a human touch.
Role
Frontend Development, Brand Design, Visual Design, Design System
Simple.com
The main focus was building the newly redesigned Simple website. I led all development efforts for the relaunch, supported marketing initiatives, partnered with user research for testing, and supported product launches coordinating with the broader engineering and product teams.
Simple Savings Soulmate
A social focused quiz and conversation piece about the different ways people view, manage, and make use of their personal finances.
Brand Documentation
In an effort to support both internal personnel and external partners, I designed and built a brand documention resource hub. A reference for branding elements, approved imagery and iconography, and downloadable brand toolkit for vendors.
Design System
To support the brand team and improve our process I built our first design system for our marketing properties that included text styles, components for website modules, imagery, and iconography
